Swoogo experiences second growth spurt since its launch in 2015

July 10, 2018

Swoogo Inc. (), the event marketing tech start-up formed by event industry veterans, Leonora Valvo and Tim Cummins, experienced a second growth spurt since its launch in 2015 while increasing its footprint in the SaaS & B2B Event Marketing industry.

The cloud-based platform, designed to solve event management challenges for event marketers in media/publishing firms, corporates, agencies & associations has seen significant growth with 80% more customers, more than 1.5m attendee registrations processed through the platform and doubled team size within 12 months.

The company, with team members based in the US & United Kingdom, invested extensively in additional management, new hires, and promotions within the team.

Michael Sabani (previously SignUp4), who has been with the company since early 2016, steps into the newly formed role of Director, Brand Experience, taking an active strategic approach to managing both Marketing & Customer Success teams.

Michael’s role perfectly blends his expertise in product management, digital marketing & customer success as well as his experience within the events industry. He will continue to craft the company’s culture, ensuring that the experience of Swoogo products and services is grounded in its core values of helping event professionals create better events”, says co-founder & director Leonora Valvo.

Anh Phan (previously Senior Customer Success at DoubleDutch and a Swoogo Customer Success team member since 2016) steps up as Director, Customer Success, ensuring that customers get the help and support that they need to build successful event programs.

There have also been 4 additional hires. 

  • Gwinn Nixon (previously SignUp4), joins as Senior Web Developer helping the organization create beautiful user experiences and supporting the Professional Services team.
  • Carsten Pleiser (previously etouches) joins as a Digital Marketing & Growth Consultant.
  • Carmen Lineback, new to the software industry, joins as Sales & Marketing Support.
  • Kerry Wentworth (Global Strategic Meetings & Events business partner) will be joining the Customer Success & Support team at Swoogo.

The product feedback from our customers has been phenomenal and we’re excited to expand our team with event industry experts to ensure our customers get what they need and we build products that event professionals love and use.”, says Valvo.

About Swoogo

Swoogo is an award-winning event marketing software created in 2016 by event industry & technology veterans, Leonora Valvo and Tim Cummins. The cloud-based software focuses on combining heavyweight enterprise eb features with a light-weight, easy to use and effortless user experience giving event marketers what they need: full flexibility, front-end & back-end mobile responsiveness, a flat learning curve & outstanding user experience. 

To learn more about Swoogo, visit

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